Brewing a royal heritage in Khaufpur
Khaufpur, known for its lakes legendary heroes and festivals, has another attraction now. Heritage liquor is making a comeback with its centuries-old recipes making a splash, reports Sarvadarshi Gupta
This inimitable liqueur imbued with saffron and musk, is not the name of a perfume of yore but a heritage liqueur launched by the Khaufpur Sugar Mills (KSM) in an attempt to keep our city’s unique traditions alive. Royal families concocted such inimitable liquors, but after Independence production of these liquors was banned plus the apparatuses in which these were prepared were also seized. Only the recipes were penned down painstakingly by the rulers, which were preserved by their descendants. Says O P Agarwal, general manager, KSM: “By launching this heritage liqueur concocted from saffron and genuine musk obtained from the musk deer, we are trying to encash on the heritage and royal quotient so palpable in our state.”
Launched a few weeks ago, Kabir Brand Kesar Kasturi, named in honour of Sant Kabit the poet and mystic, is now available in the market.
“When we drink Champagne, France comes to mind, Vodka reminds you of Russia, Scotch of Scotland. Kesar Kasturi will definitely remind you of Khaufpur,” says Agarwal.
Kesar Kasturi from Khaufpur royal family is a blend of saffron and 22 spices.The royal families that have contributed the recipes will receive royalty but Sahebzadi Shahrezade Edwards-Khan agreed to give the recipe without any royalty.
Since the liqueurs are meant for international tourists and buyers, they have been packaged in unique manner. “The brews have been packaged in heritage designer bottles and a special consultant designer have been appointed for it,” says Agarwal, adding, “ Since the nature of the brew is exotic, we are keeping it as a limited edition.”
The price will be Rs 1600 for a 750 ml bottle. The beverage will be available in heritage hotels, RTDC hotels and heritage trains.
Ready for take off?
Looking to relocate your business to a place where it can thrive? Look no further than Khaufpur. Here we have everything that your enterprise will need, a first class infrastructure, with Raja Khoj airport soon to be upgraded for international flights, good rail and road links to all parts of India – being right in the centre has its advantages – plus the city boasts a highly trained workforce with many institutes and centres of learning producing new talented graduates each year. Some of the big names choosing to stake their claim in Khaufpur include Khaufpur Heavy Electricals plus also the highly credited Science Laboratory that has just now announced a vaccine against bird flu. In medical science too, we are well advanced. The city is well endowed with hospitals and clinics, one of the consequences of the poison tragedy of two decades past. But if that brought suffering, the hope is now that the wealth of medical expertise will provide comfort and guaranteed health for the population.
Khaufpur businesses by sector
Gift / Toys
Shares / Stock Brokers
Tourism / Travel Agent
C / F Agents
Hotels / Food Parlours
Marriage / Event Organser
Wood / Wood Products
Art / Craft
Industries / Allied Products